Mark Lucas
Managing Partner
Mark has founded and scaled businesses from start-up to NZX listing and has spent more than 25 years building teams that deliver. He helps leaders put AI to practical, commercial use.
About us
Experienced business people who also build the systems
We have run, grown and advised businesses for decades. We also build the technology ourselves. That is how we connect what your business needs with what AI can actually do.
Why we exist
So the AI work in your business adds up to something
Most leaders we talk to have plenty of AI activity and not much the business can point to. People try things on their own, nobody is quite sure what is allowed, and the know-how sits with one or two people.
We exist to change that. We help leaders choose the work worth doing, set boundaries people can work within and build capability that stays with the business.
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Photo of a partner running a session with a client team, in their workplace.
The partners and lead
Who you will work with
John Marshall
Partner
John has advised mid-sized New Zealand businesses for more than 20 years. He chairs advisory boards across finance, technology, manufacturing and healthcare, with deep experience in governance and growth.
Belinda Woolrych
Consulting Partner
Belinda has more than 20 years of experience building capability and leading change in large organisations. She led organisational development and learning at SkyCity Entertainment Group and was Education Director at the Real Estate Institute of New Zealand. Her focus now is the people capability behind AI adoption.
Caleb Lucas
Head of Digital
Caleb leads our technical work. He designs and builds the systems, integrations and agent workflows behind our client work and our own operation.
Talk to us
Start with a conversation.
Tell us where AI sits in your business today. We will tell you plainly what we would do first and what it would take.